To drink or not to drink.
It's my choice.
I Break Bad Habits
“Those who spent their time looking for the faults in others usually make no time to correct their own.”
Art Jonak
Throughout our lives, we are influenced by our peers. We are programmed to measure up to others we identify with. This can open up our mind, broaden our horizon and teach us valuable social skills.
But when it comes to substance use, our minds appear to be a little quirky.
We have conducted a research, asking people aged 55+ about their own behavior towards alcohol and medicine use and how they believed other people their age behaved. Our research shows that, when it comes to usage-behavior, we no longer use our peers to pull ourselves up and get the best out of ourselves. Instead, we tend to use them to justify our own behavior. And often, we do so based on misconceptions. Our campaign ‘I Break Bad Habits’ offers you an insight in what other people your age actual behavior towards alcohol and medicine intake is. Do you make your own decisions?
My choice
Of course, everyone is unique.
That’s why we have developed a test to help you measure your alcohol and medicine intake and how you think other people your age handle the same situations.
Do you think you are an average user?
Regulations and legislations
Across Europe, many different laws and rules exist on the regulation of Alcohol and Prescription Drugs. We collected some interesting information about the laws and rules in several European Countries.
Helpful information
We have collected some of internet finest sites. Sites full of knowledge about alcohol and prescription drugs.
We also have collected some sites of professional organizations that can help you coop with your alcohol and medicine intake.
This campaign also focusses on younger target audiences and people around you.
Have a look at our other websites here:
